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Opinion

Super Bowl ad spots are one of vanishingly few moments when an advertiser can still reach everyone, everywhere, all at once. The messaging was from a different era too, writes Chris Herbert-Lo.

Audience measurement surveys have endured even as data volumes have exploded, writes Ipsos.

Just as a leader’s personal wealth trajectory offers a poor lens through which to judge national economic well-being, a marketer’s personal response offers a poor proxy for market response at scale, writes the MD of Media Futures Market.