ABC Consumer January – June 2015: Women’s Weeklies

Newsline is now reporting on combined print and digital (gross) figures for all magazine brands, as this is now ABC’s “headline figure”.

Although the separate figures for print and digital are revealed in the charts below, all copy will only reference combined data.

The women’s weekly magazine market took a big hit during the first half of the year, with no title recording an increase in its combined print and digital audience – both over the period and the year.

Northern & Shell’s OK magazine saw the biggest decrease, down -31.6% period on period (PoP) and -26.6% year on year (YoY) to secure a combined audience of 200,000. The publisher also saw significant losses elsewhere, with Star down -22.4% PoP and -30.1% YoY, and new! down -16.6% PoP and -23.3% YoY.

With a combined print and digital audience of a little over 608,700, Take A Break remained the best-read women’s weekly magazine; however, in line with all other titles, was down on last period’s figures.

Time Inc. (UK) secured the second slot with Woman’s Weekly (296,800) following a small -3.6% PoP decline, while Bauer’s Closer followed with 283,600.

Amid some heavy declines, Time Inc. (UK)’s Woman fared best, down by just -2.1% over the period to record a combined print and digital audience of 247,400

In contrast, Now, also published by Time Inc. (UK), was down -13.8% over the period and -22.6% over the year.