ABC Electronic Boosts Profile With Free Briefings
ABC Electronic has announced a second series of free briefings aimed at encouraging media buyers to make the most of audience measurement and online accountability following positive feedback from its first briefings, which ran last year.
ABCE’s first 2005 Breakfast Briefing will be on 26 January at the Institute of Practitioners in Advertising. The briefing will examine the details of global standards for ad serving and discuss how they can help media buyers and assist campaign analysis.
The briefings will offer planners and buyers views from the industry on the technology surrounding online advertising, as well as putting them in touch with key clients who will talk from a media owner and advertiser perspective.
The briefings follow the creation of global standards for the measurement of online advertising by a consortium of online advertisers, agencies and researchers late last year. The move marks the first time any medium has launched a global measurement standard in agreement with all the key industry stakeholder organisations. Where other media, such as television, radio and magazines use different measuring techniques, depending on country and region, the new online measurement guidelines are expected to be adopted across Europe and the US by the end of 2005 (see IAB Sets Out Definition For Online Ad Measurement).
ABCE states that the new guidelines are a critical component in establishing consistent and accurate online advertising measurements across publishers and ad serving technologies, and are sure to be a hot topic at its briefing sessions.
Last year’s briefing seminars aimed to inform delegates of the multitude of analytical solutions that can be applied to web measurement data, as measurement and analysis is the key basis for investment decisions, a trend that looks set to continue with the latest round of morning meetings (see ABC Electronic To Foster Web Spend With Free Briefings).
ABC: 01442 870 800 www.abce.org.uk
Recent New Media Stories from NewsLine Internet Advertising Spend To Rocket In 2005 IAB Appoints New Chief Executive To Replace Meadows-Klue MSN Restructures To Drive Digital Marketing Revenues
Subscribers can access ten years of media news and analysis in the Archive