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ABC National Newspaper Round-Up: December 2012

ABC National Newspaper Round-Up: December 2012

UK Daily National Newspapers
The daily newspaper market was down -1.9% in December 2012. The ‘i’ was hit hardest, recording a -3.7% drop, losing just over 11,000 copies (although the paper has seen growth on the previous year with an additional 69,596 copies – the only daily paper to do so).

The next biggest drops were for the Sun, down -3.6% (83,874 copies) and the Daily Star with a 3.5% drop (19,424 copies).

In the quality market, the Financial Times won out in December with a 1.6% increase over the previous month (4,519 copies), while the Daily Telegraph saw growth of just +0.2% (1,027 copies) and the Guardian just +0.3% or 630 copies.

In the mid-market, both the Daily Mail and the Daily Express were down, -1.4% and -1.5%, respectively.

The popular market, which recorded all-round losses for the month, the Daily Mirror saw the least at -1%, or -10,299 copies.

For the free London papers, City A.M was down -1.3% – but the paper has seen good growth over the year with a positive 37.5% growth from December 2011 (34,799 copies). The Metro was down just 0.1% for the month and the Evening Standard -1.5% (or 10,382 copies).

No paper recorded any growth in the Sunday market and the entire market was down -251,808 on the previous month (-3%).

The Sun on Sunday saw the biggest drop, down -6.1% (-122543 copies), followed by Scotland on Sunday down -5.4% (-2,142 copies) and People, down -3.9% (-17,188).

Tables and Graphs

National Newspaper ABC Figures – December 2012
Daily Titles Dec-11 Nov-12 Dec-12 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Daily 9,045,243 8,474,439 8,312,744 -732,499 -8.1 -161,695 -1.9
Quality
Daily Telegraph 587,040 546,438 547,465 -39,575 -6.7 1,027 0.2
Financial Times 333,771 281,882 286,401 -47,370 -14.2 4,519 1.6
Guardian 230,108 203,592 204,222 -25,886 -11.2 630 0.3
i 221,715 302,373 291,311 69,596 31.4 -11,062 -3.7
Independent 119,551 79,071 78,082 -41,469 -34.7 -989 -1.3
Scotsman 38,647 32,736 32,463 -6,184 -16.0 -273 -0.8
Times 409,060 399,321 396,041 -13,019 -3.2 -3,280 -0.8
Mid Market
Daily Express 596,415 537,236 529,096 -67,319 -11.3 -8,140 -1.5
Daily Mail 1,994,908 1,871,577 1,844,569 -150,339 -7.5 -27,008 -1.4
Popular
Daily Mirror 1,092,182 1,044,940 1,034,641 -57,541 -5.3 -10,299 -1.0
Daily Record 274,505 253,618 250,096 -24,409 -8.9 -3,522 -1.4
Daily Star 616,498 559,972 540,548 -75,950 -12.3 -19,424 -3.5
Sun 2,530,843 2,361,683 2,277,809 -253,034 -10.0 -83,874 -3.6

DailyQuality

DailyMid

DailyPop

London Free Press ABC Figures – Dec 2012
London Free Press Dec-11 Nov-12 Dec-12 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total London Press 1,565,794 1,613,598 1,600,660 34,866 2.2 -12,938 -0.8
City A.M 92,879 129,356 127,678 34,799 37.5 -1,678 -1.3
London Evening Standard 694,431 701,271 690,890 -3,541 -0.5 -10,381 -1.5
Metro (London) 778,484 782,971 782,092 3,608 0.5 -879 -0.1

LondonFree

National Newspaper ABC Figures – December 2012
Sunday Titles Dec-11 Nov-12 Dec-12 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Sunday 8,154,665 8,333,807 8,081,999 -72,666 -0.9 -251,808 -3.0
Quality
Independent On Sunday 128,394 118,383 116,513 -11,881 -9.3 -1,870 -1.6
Observer 266,659 236,179 230,833 -35,826 -13.4 -5,346 -2.3
Scotland on Sunday. 45,652 39,394 37,252 -8,400 -18.4 -2,142 -5.4
Sunday Times 935,442 894,992 877,482 -57,960 -6.2 -17,510 -2.0
Sunday Telegraph 452,858 432,315 428,092 -24,766 -5.5 -4,223 -1.0
Mid Market
Mail On Sunday 1,909,075 1,732,385 1,687,301 -221,774 -11.6 -45,084 -2.6
Sunday Express 626,832 481,009 473,336 -153,496 -24.5 -7,673 -1.6
Sunday Post 301,841 246,629 245,727 -56,114 -18.6 -902 -0.4
Popular
Daily Star Sunday. 640,406 368,268 360,747 -279,659 -43.7 -7,521 -2.0
People 780,266 445,594 428,406 -351,860 -45.1 -17,188 -3.9
Sun (Sunday) n/a 2,009,282 1,886,739 n/a n/a -122,543 -6.1
Sunday Mail 365,232 292,920 285,028 -80,204 -22.0 -7,892 -2.7
Sunday Mirror 1,702,008 1,036,457 1,024,543 -677,465 -39.8 -11,914 -1.1

SundayQuality

SundayMid

SundayPop

National Newspaper ABC Figures – Jul 2012 – Dec 2012
Daily Titles Jul 11 – Dec 11 Jun 12 – Nov 12 Jul 12 – Dec 12 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Daily 9,439,512 8,733,038 8,619,173 -820,339 -8.7 -113,865 -1.3
Quality
Daily Telegraph 609,586 567,637 563,148 -46,438 -7.6 -4,489 -0.8
Financial Times 338,374 288,743 286,768 -51,606 -15.3 -1,975 -0.7
Guardian 234,845 206,162 204,839 -30,006 -12.8 -1,323 -0.6
i 201,768 286,897 290,261 88,493 43.9 3,364 1.2
Independent 154,091 82,771 80,640 -73,451 -47.7 -2,131 -2.6
Scotsman 39,565 34,326 33,795 -5,770 -14.6 -531 -1.5
Times 426,675 403,610 403,022 -23,653 -5.5 -588 -0.1
Mid Market
Daily Express 614,584 554,800 541,616 -72,968 -11.9 -13,184 -2.4
Daily Mail 2,019,076 1,900,239 1,883,608 -135,468 -6.7 -16,631 -0.9
Popular
Daily Mirror 1,136,308 1,072,586 1,064,629 -71,679 -6.3 -7,957 -0.7
Daily Record 292,937 271,328 266,331 -26,606 -9.1 -4,997 -1.8
Daily Star 668,754 590,358 580,091 -88,663 -13.3 -10,267 -1.7
Sun 2,702,949 2,473,581 2,420,425 -282,524 -10.5 -53,156 -2.1
National Newspaper ABC Figures – Jul 2012 – Dec 2012
Sunday Titles Jul 11 – Dec 11 Jun 12 – Nov 12 Jul 12 – Dec 12 YoY Actual Change YoY % Change PoP Actual Change PoP % Change
Total Sunday 8,663,850 8,674,323 8,525,368 -138,482 -1.6 -148,955 -1.7
Quality
Independent On Sunday 147,504 120,663 119,615 -27,889 -18.9 -1,048 -0.9
Observer 273,250 241,279 239,075 -34,175 -12.5 -2,204 -0.9
Scotland on Sunday. 49,663 41,593 40,409 -9,254 -18.6 -1,184 -2.8
Sunday Times 978,770 908,997 902,559 -76,211 -7.8 -6,438 -0.7
Sunday Telegraph 479,996 449,040 445,442 -34,554 -7.2 -3,598 -0.8
Mid Market
Sunday Express 664,076 498,088 490,491 -173,585 -26.1 -7,597 -1.5
Mail On Sunday 2,039,342 1,777,322 1,753,502 -285,840 -14.0 -23,820 -1.3
Sunday Post 318,605 269,574 263,612 -54,993 -17.3 -5,962 -2.2
Popular
Daily Star Sunday. 693,592 423,713 403,711 -289,881 -41.8 -20,002 -4.7
People 822,923 453,685 450,357 -372,566 -45.3 -3,328 -0.7
Sun (Sunday) n/a 2,104,422 2,046,117 n/a n/a n/a n/a
Sunday Mail 395,414 308,951 304,174 -91,240 -23.1 -4,777 -1.5
Sunday Mirror 1,800,715 1,076,996 1,066,304 -734,411 -40.8 -10,692 -1.0

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