Adwanted UK, which operates the Connected platform, has relaunched the Display app to include more features and more data.
Now called the Publishing app, it aims to provide an up-to-date and holistic view of UK print and digital publications.
It is the UK’s most comprehensive display advertising database, bringing together publisher brand listings and data from ABC, Pamco and Joint industry Currency for Regional Media Research (Jicreg) for print and digital.
The replacement for Display offers more data, including social and podcast metrics, as well as additional Jicreg data and breakdowns.
It also provides infographics drawn from multiple data sources.
These changes are accompanied by a fresh user interface. This includes enhanced reporting functionality and predictive searches, including recent search history.
The new app also makes it easier and quicker for users to search over 8,000 publishing brands by title, category, genre or publisher.
“It is exciting to see a new initiative that includes Pamco data and easily makes published media visible,” said Emma Holden, acting managing director at Pamco. “I am confident that both planners and publishers will benefit.”
Rob Laurence, head of Adwanted Connected, added: “Our new Publishing app will make it even easier and quicker for planners, buyers and sellers to get all of the information they need to plan, sell and book campaigns – all within a single platform.
“Not only will the app enable planners to get the complete picture across published media, but it will also help to improve visibility for publishers.”
For more information, visit the Connected website. Subscribers to Connected will gain access to Publishing immediately.
Adwanted UK is the parent of The Media Leader.
