Media communications and market research network, Aegis Group, has acquired INNER Strategic Research, a Madrid-based independent market research agency.
Aegis has been looking to expand Synovate, its market research network, and will pay an initial £3 million in cash for the Spanish firm. A deferred sum is payable over the next three years dependent on the company’s performance. Market research currently accounts for one-third of Aegis’ turnover.
INNER had revenues of approximately £5.7 million in the year to December 2001.
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