Aegis Forecasts Global Ad Growth Of 5.3% In 2004
Aegis Group, the global media and advertising network, this morning said that advertising is now back into the cycle of positive growth and expects an extra boost in 2004 thanks to the ‘quadrennial effect’ of the US election, the Olympics and the European soccer championships.
The group says that the advertising recession, which ended in the US and Asia in 2003, is now largely over in Europe, although France and Germany are set to recover at a slower rate. Clients are now indicating their intention to invest in top line growth on the back of rising corporate confidence.
In 2004, advertising growth is being driven by the quadrennial effect, which is predicted to add 0.9% to global adspend. Aegis forecasts that global ad expenditure will rise by 5.3% in 2004; the US market is expected to grow by 5.3%, with Europe rising by 4.0% and Asia-Pacific up by 6.1%.
