The Media Leader Podcast
It’s not often you hear of a media agency going out and acquiring a venture capital fund. But in February, independent shop MNC acquired Grwth, a VC fund with a focus on investing in consumer brands.
Luke Bristow, who has been MNC’s CEO for nearly a year, told The Media Leader at the time of acquisition that the model gives MNC skin in the game with clients.
“It’s a great way for us to not only have an exciting external-facing proposition, but actually for us to put our money where our mouth is,” he explained.
Now, a few months after the acquisition closed, Bristow catches up with Jack Benjamin to discuss how it has changed the strategy for MNC and how the agency now approaches clients.
In a wide-ranging conversation, the pair also speak about the rapidly changing media agency landscape, where indies see opportunities for disruption and what consolidation among holding groups means for advertisers.
Listen now by hitting the play button or use the appropriate entry point into Spotify, Apple or Google Podcasts:
Thanks to our production partners Trisonic for editing this episode. Discover how Trisonic can elevate your brand and expand your business by connecting with your ideal audience.
Highlights
1:28: Bristow’s background and belief in the indie proposition
12:03: The strategy behind acquiring a VC fund
24:10: How the client proposition has changed
37:01: The current agency landscape: principal media, consolidation, opportunities for indies
50:13: Becoming a talent incubator amid industry lay-offs
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