Archant Dialogue makes new senior appointments

Content marketing agency Archant Dialogue, which works with brands including Rolls Royce, Center Parcs and Harley Davidson, has appointed the Daily Mail’s Jon Lilley and Ubisoft’s Alan Dykes to its senior team.

Lilley joins Dialogue as creative director from the Mail, where he was responsible for producing TV and radio commercials and overseeing creative ideas for dmg media’s ideation team.

In his new role he will work on all of Dialogue’s channels, especially video and digital content, while also overseeing its print offerings.

Alan Dykes, who is to head up Dialogue’s digital marketing, leaves video games company Ubisoft, where he managed multi-channel advertising, social and PR campaigns.

Dykes will be responsible for developing digital-centric reach and engagement strategies for clients.

“Content marketing doesn’t just bridge the gap between social and traditional advertising channels, it encompasses them,” said Lilley.

“It’s the most exciting marketing sector to be working in right now and the opportunities for really big ideas are huge.”

Dykes added: “If you want people to care about your product or service you need to care about them – and delivering content that’s truly targeted, interesting and engaging makes a brand stand out.”