Are AI ads the future of TV? With ITV’s Jason Spencer and Alan Hall
Last month, ITV launched two ads that were created primarily with the use of generative AI.
Made for new-to-TV small businesses Travel House and Sheepbridge Interiors, the spots feature AI-generated imagery and were created by augmenting ITV Commercial’s normal creative process by using licensed generative-AI image and video tools alongside ITV’s in-house voiceover artists.
The result received a lot of attention. ITV has billed the project as a way to democratise advertising on TV for small and medium-sized businesses that otherwise would not be able to afford high-quality creative production. But some consumers and industry leaders have also questioned the effectiveness of the ads and how the creative industry might be impacted by the new technology.
Jason Spencer is business development director at ITV and Alan Hall is creative production lead at ITV.
Both had a direct hand in the creation of the AI ads. They joined Jack Benjamin to discuss the creative process using AI and why they believe AI tools have a lot to offer for new-to-TV advertisers.
Listen now by hitting the play button or use the appropriate entry point into Spotify, Apple or Google Podcasts:
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