Arena BLM rebranded as Arena Media

Media planning and buying agency Arena BLM has been rebranded as Arena Media, aligning it as the UK operation of the Arena Media Network.

The rebrand includes a new corporate position as the “People, Passion, Performance” agency and the promise “media performance transformed into business profit”.

Steve Booth, chief executive officer of Arena Media, said: “We are positioning ourselves for the next phase of our development. The industry faces an even more competitive future and Havas has given us the resources to grow and firmly establish ourselves as an innovator and leader in the media business.

“Going forward, our business structure, services and success are built on four key principles: entrepreneurial spirit with global scale; a unique balance of integration and specialist expertise; a creative blend of consumer led planning and rigorous data analytics; and senior people alongside every piece of business.

“We guarantee to deliver real value for our client’s business through totally integrated planning, consumer knowledge and insights, expertise in advanced data analysis, senior management involvement and a no nonsense approach to buying.”

Clients include COI, Domino’s Pizza, Legal & General, Mirror Group, ESPN, Tesco Personal Finance, Thomas Cook and T-Mobile.