“Innovation has been driven by broadcast channel brands for the last ten years, now it will come from the set top box operators,” said Nigel Walley, managing director of Decipher, at the asi European TV Symposium in Madrid.
Walley painted a future vision of TV where “if content is king, functionality is queen.”
“TV tech is being swept up into the wider smart TV/connected world,” he said.
Walley added that while this is not cloud TV, there is a growing place for it; although he said technology would continue to mitigate against cloud services getting mass take-up due to weak broadband coverage outside cities.
However, Walley’s views around broadcast data appeared more idealistic than realistic.
“The platform operators can provide all the data we need (around live, on demand, catch up),” he said. “It is absurd that individual broadcasters spend fortunes capturing their own data.”
So, would Sky and Virgin both suddenly agree to share all their set-top box data with the entire industry?
No, I can’t really see that either.
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