Andy Marrs, head of audience insight at IPC Media, explains that ‘it’s clear that for today’s ‘Self Conscious Shopper’ brands need to work harder; being ‘known’ alone is no longer enough.’…
Andy Marrs
Andy leads the Global Accounts EMEA Marketing Science team at Facebook. His team are responsible for driving strategic measurement partnerships with Facebook’s largest Global Advertiser to help them understand and improve the effectiveness of their advertising across digital platforms and other media. Andy has worked at Facebook since 2014, and previously lead Research & Planning at the mobile marketing company WEVE.