The way budgets are set needs to reflect the turbulent times marketing finds itself in. Old tools are no longer equipped to do the job.

SOV no longer represents the majority of a brand’s communication focus. Drawing conclusions from it can be highly misleading.

Agencies find it easier to blame measurement geeks than admit their failures in trading transparency and inaction over ad fraud.

If TV broadcasters choose to be excluded, they will miss the opportunity to shape how their medium should be planned.

We must place more value on the signals of buying, argues media planning and industry authority Brian Jacobs.

Following the publication of a new study from Newsworks, Brian Jacobs explains why media planners should take note.

P&G’s Marc Pritchard wants to drive creativity by stripping out auxiliary activities from his ad agency partners. Brian Jacobs examines why the CMO’s remarks have resonated.

Investigations have begun, rumours abound and secrets once never shared are suddenly all over the press. How did adland get into such a mess – and whose fault is it? By Brian Jacobs

Ahead of Mediatel’s event of the same name, we hear from Enreach’s Brian Jacobs on the future of media planning.

The potential afforded by the whole concept of programmatic trading is exciting – but it’s fast turning into a toxic mess, writes Brian Jacobs, founder director, Enreach.