Have you been questioning the BBC’s value since the scandal erupted? The Grove Media’s MD looks at why it’s so important for the UK advertising industry.
David Price
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Could the deal shift the perception that quality content is stuck behind paywalls and open the door to more free services? What does this mean for broadcasters and advertisers?
Marketers’ willingness to maintain adspend is to be applauded, but media agencies must now create extra value, deliver great service and innovate to make spend stretch further, writes The Grove Media’s MD.
Dynamic optimisation using AI should be a good thing for broadcasters’ connected TV services, but it’s uncertain whether the industry can adapt to make it happen.
ITV’s new data-measuring service enables advertisers to assess the effectiveness of their regional campaigns. Its significance is potentially greater than meets the eye, writes The Grove Media’s MD.
The answer is not more regulation or ad bans. What we need is better enforcement of the current rules on falsehoods and misinformation in advertising, argues Grove Media’s MD.
The media industry needs to come together to stop the ‘bedrock’ of the TV landscape being eroded.
TikTok is now gearing up in a big way to attract small businesses to its growing roster of advertisers. But there are various hurdles it will need to overcome.
Bringing back Big Brother could prove a smart move for ITV if it can create an overall package that bring back older viewers while capturing a new audience.
Advertisers need to find smarter solutions to harmful content and online risk or miss out on monetizable content.
