Trade body research in the past decade shows that no medium is an island and we work better together. Denise Turner reflects on a changing of the guard and insight lessons from these 10 years.
Denise Turner
Denise has worked in communications research for almost 30 years and loves the fact she gets to ask why for a living. She has been at Newsworks for the last five years and is proud to have delivered several award-winning projects as part of her role overseeing the insight programme. She has authored a number of books and reports on communications effectiveness and regularly presents on conference platforms. In 2009 she was elected a Fellow of the IPA, in recognition of her services to the advertising industry.
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Route CEO Denise Turner shares her key learnings from the World Out of Home Organization event in Hong Kong.
Modelling equality from an early age translates into how people behave in the wider world. After all, equality and happiness start at home.
We must be careful to define exactly what we mean not just by measurement, but cross-media and cross-platform in our search for “the Holy Grail” for advertisers.
Route CEO Denise Turner outlines eight principles on how advertisers should measure and use measurement for success.
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We need to trade in our preoccupation with platforms, writes Newsworks’ director of research and insight.
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Newsworks’ insight director, Denise Turner marks three decades of working in media with a reflection on the power of listening to people
Denise Turner, insight director at Newsworks, shares the findings of the body’s ‘Come Together’ study