Dominic Mills talks Gnatcatchers and headless content, drops a Father’s Day hint and wonders what’s next for the cast of Friends
ARCHIVE ▸ Dominic Mills
Dominic Mills looks at the impact of rising inflation on media & pokes Ben & Jerry’s for a poor performance in Wolff Olins’ Conscious Brands report
Dominic Mills reveals that we’ve been measuring all the wrong things and muses what Bob Dylan fans would make of ‘Media Experience’
Dominic Mills looks at Apple’s App Tracking Transparency and asks if George Clooney needed the dough when he signed-up to a Warburtons ad
Dominic Mills looks at what’s on the menu for ITV’s lunch, gets a thirst for Carling Black Label and asks what we’d sacrifice for a cheap bomber jacket
Dominic Mills wonders if vowel-free branding will catch-on and why trade bodies bother drawing their own conclusions from meaningless surveys
Dominic Mills looks at two vaccination ad-spots, an entrepreneur who triumphed in the Den and the deafening silence of ESL team sponsors
Dominic Mills analyses the latest league table rankings and questions Tesco’s motivation for getting us back down the pub
Dominic Mills catches up on cookie-less ad-tech and rebukes VW for playing with consumer trust (again)
Dominic Mills marks Nick Clegg’s homework and stamps ‘could do better’ on Vodafone’s latest creative