If Boris Johnson is concerned about the impact of unhealthy food on obesity levels, why is Rishi Sunak encouraging the nation to ‘eat out to help out’?
ARCHIVE ▸ Dominic Mills
Dominic Mills notes OOH’s impact on his surroundings, questions Huawei’s bid to woo the British public and laments another Brexit slogan.
Dominic Mills sees the positive side of a dip in agency new business, reflects on the raison d’être for a combined PSB ad and considers his next car.
If agencies want to be seen as partners they have to lead and advise their clients, argues Dominic Mills – even when it comes to a Facebook boycott.
The Times Radio wants a slice of the BBC’s audience, but Dominic Mills wonders if it’s available. Plus: the Facebook boycott; and parting ways with Mediatel News’ editor
It seems increasingly obvious the UK ad industry is going to have to diversify if it wants to earn its keep, writes Dominic Mills.
Dominic Mills examines the complex matter of corporate support for the Black Lives Matter protests. Plus: adland reimagines post-lockdown office life.
From unnecessary boasts to sanctimony, Covid-19 financial ads have soured on Dominic Mills. Plus: Halifax and NCA; and how Specsavers missed a lol.
Dominic Mills examines the strategies – past and present – that could kick-start consumer spending and reboot the ad market.
Dominic Mills looks at the true role of advertising in helping get the economy back on track. Plus: the Guardian tells it like it is; and a new naming convention for agencies.