At VML’s Cannden Beach, a panel discussed the value of long-term strategy and consistency in an environment that is constantly changing.

The campaign, which showcases a new brand identity, spans TV, VOD, cinema, OOH and social platforms.

It is listened to for a weekly average of 16.3 hours by UK adults, Rajar Midas data found.

The Guardian’s regional and international sales director shares her advice for someone to get into sales and her first media lunch.

UK advertising exports are closing the gap with the number one market, the US, new figures showed.

The UK registered the highest growth rate among key markets in Magna’s Global Ad Forecast.

The UK’s biggest commercial broadcaster wants to highlight how it is making ITV accessible to all brands, whether those testing TV for the first time or those looking to scale up.

A study found that TV advertising lifted search performance across impressions, clicks and conversions by 5%, while this was as high as 20% for select brands and categories.

The AA and Media Smart had to take “a unique approach” to raise awareness among young people following the surprise general election date.

The machine-learning solution will “continuously learn and optimise delivery” and can be applied to advertisers’ first-party datasets through a data clean room.