Data from UKOM and comScore combines audiences across PC, mobile and tablet for the first time – revealing new insights for UK newsbrands.
ARCHIVE ▸ Ellen Hammett
Channel 4 has announced that the latest series of popular show Come Dine with Me is to take on a new set up that will add a ‘distinctive change’ to the long-running series.
The new platform enables consumers to buy products immediately after watching an online video ad.
YouGov predicts that more than 20 million are likely to have a tablet after the festive and sales period.
From Tuesday, a small number of people will see video ads for the film ‘Divergent’ begin playing as they come into view in their newsfeed either on a mobile device or a desktop.
Speaking at Variety’s Dealmakers Breakfast in LA, Microsoft’s entertainment and digital media president said that the company hopes to have something ready for the first or second quarter of the year.
The Digital Trading Standards Group releases guidelines to ensure online display advertising is less likely to be associated with inappropriate or illegal content.
It looks set to be a strong Christmas for lower-cost tablets from brands such as Tesco, Argos and Carphone Warehouse, with 17% of hopeful recipients expecting to receive Tesco’s Hudle.
Ooyala’s Q3 2013 Global Video Index shows that as more premium, long-form content becomes available online, consumers are increasingly turning to mobile phones and tablets as first screen devices.
The agreement is to become the first time media planners will be able to examine how their clients’ TV advertising campaigns perform among the Mosaic lifestyle groups, and give further insight into programme profiles.