The service – created in partnership with MediaCom and Metro – will allow users to create a profile of interests that will determine the ads and deals that they see.

For the month, the on-demand platform received 261 million requests, with daily requests peaking at almost 8 million.

The digital humour and entertainment publishing brand was launched in May 2013 and has grown 600% since September.

Owners of the box will now have access to a number of Channel 4 programmes and series.

The new agreement will see up to 200 games throughout the season appearing across BT Sport 1, 2 and ESPN.

Overall, it is thought that 400 million hours will be spent shopping online in the UK this December, with the average consumer spending eight hours browsing, researching and buying.

The £36 million cash agreement marks a new landmark in the ongoing rivalry between Publicis and WPP.

Richard Dunmall joins Bauer Media UK from Naked Communications and will lead the sales teams for brands including Heat, Grazia and Magic.

Users will have access to 18 applications overall, with more being added next spring.

Speaking at the International Content Marketing Summit on Wednesday, the UK managing director of VICE told brands that authenticity is central to storytelling.