The study, undertaken by smartclip and Smart TV manufacturer LG Electronics, states there is a ‘deeper engagement’ between the viewer and the content being viewed, including brand advertising.

Due to the ‘unique’ characteristics of the Android platform, users will also be able to download programmes while doing other things, a feature which isn’t currently possible on iOS devices.

Microsoft’s latest console had pre-orders that sold out faster than any of the company’s previous gaming products.

The new research from Deloitte and GfK shows TV ads still have the most impact with the public – as Twitter and video banner ads register poorly with the vast majority.

The UK was the most advanced of the five largest European markets in 2012 and is expected to remain the largest programmatic market through 2017.

The number of homes paying for IPTV is expected to reach 167 million by the end of 2018, according to a new report from Digital TV Research.

PRWeek is preparing the ‘biggest overhaul’ in its 25-year history with the launch of a monthly magazine and a series of digital products next month.

The Amazon chief, who purchased The Post for $250 million, has said that his basic approach to the business will reflect three ‘big ideas’ that he’d implemented for Amazon.

The new formats for the New Statesman’s website integrate advertisements natively into digital content “without compromising consumers’ content experience”.

The transaction – expected to close in the first quarter of 2014 – will provide Verizon with 100% ownership of the industry-leading wireless carrier in the United States.