The wholesale deal, which has been signed in advance of the start of the Barclays Premier League this weekend, will enable Virgin Media to offer BT Sport directly to almost four million TV customers.
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Revenues from on-demand programmes and films are forecast to hit $6 billion by 2018, with the majority of growth coming from Western Europe.
Between 1st and 11th August the >em>Sun+’s web market share experienced an overall fall of 36%, while the Mirror.co.uk saw a 26% lift.
A new report from Forrester suggests that over the next three to five years, marketers across Europe will need to adopt new tools and strategies in order to achieve effective reach and results from video advertising.
Programming changes include a new morning line-up, a new weekend breakfast presenter and brand new weekend programming alongside the station’s live Barclays Premier League commentary.
Despite signing up a million BT Sport subscribers, just 23,000 are new customers, with most subscriptions coming from existing accounts.
Connected TV users are more than twice as likely as their counterparts to ‘cut the cord’ in the next six months, which is expected to grow in the next few years.
A historic British win at the Wimbledon Championships and the birth of a future King helped to secure circulation increases for all three newspaper markets this month, despite general year on year declines.
New research released by Experian has identified four distinct types of consumer who are ‘always on’ and more digitally connected than ever before, offering brands deeper insight into what is described as a ‘global phenomenon.’
WPP has announced that Kantar, its wholly-owned data investment management business, has acquired a minority stake in SecondSync.