18 months ago Greg Grimmer caused some distress with his column, poking fun at a certain – newly re-branded – media trade body. Has he changed his mind since then? After an awkward lunch with the CEO and some interesting conferences, things may have turned a corner…

Last year Greg Grimmer had to pretend to be a plumber to mask his allegiance to advertising – but this year, as Ad Week finally comes to the UK – with Media Playground a partner event – he wants us to stand proud and finally celebrate his beloved industry.

The early adopter vanguard of tablets has been swiftly followed by the late majority wave, says Greg Grimmer. So what does it mean for advertising agencies and publishers?

Bold, brash, big headed and bravely going where everyone else fears to tread, the Managing Director of Mail Newspapers, Guy Zitter, has been calling the shots down in Derry Street since most media buyers were still in short trousers – and the years haven’t mellowed him.

Greg Grimmer: LinkedIn has always been discussed in quite derogatory terms by the agency world.

Greg Grimmer: Media planners perpetually destroy potentially great media companies through their myopic ways. Or is it more complicated than that?

Greg Grimmer on Google: They say they want to make the world a better place; they say they want change to happen faster, yet the danger is the quicker the world changes – for the better or the worse – the more likely they are to be left behind…

Greg Grimmer ranks media owner performances during the Olympics – with a gold for the BBC, a ‘just outside the medals’ for The Times, a ‘did not start’ for C4 and a disqualified Daily Mail…

Greg Grimmer says ensuring creative and media are linked is an absolute necessity – one working without the other is a surefire shortcut to failure…

Greg Grimmer: Imagine a testosterone-heavy flat in Hackney within a single speed racing bike’s ride of silicon roundabout and any number of unshaven techies living off nothing but toast and beans as they seek to create the next billion dollar web/mobile/digital revolution. Surely they should be working for the good of advertising?