Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, encourages British dotcom successes to go global…
ARCHIVE ▸ Greg Grimmer
In the guise of a ‘proper journalist’, Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, talks tablets with GQ’s Dylan Jones, The Guardian’s Chris Pelekanou and Wired’s David Rowan…
Fresh from Facebook HQ, Greg Grimmer is impressed by the vision, ambition and pace of the Facebook juggernaut, and by its slogan ‘Fail Harder’ – a statement of belief that is perhaps missing from current UK advertising culture in 2011.
Greg Grimmer says HBO has built a paid-for subscription business in the US by producing high-quality drama – a feat not managed by Sky or indeed anyone else in the UK. Sky’s belated response to this has not been to try and re-create the formula with UK talent tub, but to import in its entirety – I give you Sky Atlantic. So well done to Sky for the next phase of its world domination and farewell to free-to-view high-quality US dramas on the BBC, ITV & C4.
Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, begs, borrows and steals predictions for the year ahead – Sorrell is going to get richer; it will be the year of mobile or location-based ads or digital outdoor (maybe); MySpace will shut; and Mail Online will become bigger than bbc.co.uk/news to name just a few…
Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer: “Wasn’t the internet supposed to encourage freedom, proliferation of brands and consumer choice? The actuality is that it is dominated by a hegemony of super brands.”
Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer says “there’s only one thing guaranteed in advertising, you will lose business! This cheerful ditty keeps me going on the new business trail, looking for those clients who want ambitious, forward thinking work for their business.”
…Or to put it another way – “where has the media voice of the agency world gone?” asks HMDG’s Greg Grimmer.
Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, on why we should all take note of Brand Response…
Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, argues that although online media is “currently very in vogue due to immediate measurability”, we can’t rely on numbers only…