Delay attempts from both Trump and Democratic senators have suggested a ban may not be enforced in the coming days, but the uncertainty has already had knock-on effects.
Jack Benjamin
Jack Benjamin is a reporter for The Media Leader and leads our coverage publishing and social media. Originally from the Chicagoland area, Benjamin joined in March 2022, having previously served as section editor, comment and film, for Cherwell at Oxford University, where he received a Master of Science with merit in Comparative Social Policy. He also received a BS in Social Policy from Northwestern University, and has previously worked as an intern for The Late Show with Stephen Colbert, The Chicago Council on Global Affairs, and the US House of Representatives.
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VCCP Media sought to take advantage of last-minute Christmas shoppers via radio and OOH activations in London alongside national display and social activity.
A new sustainability pillar has also been added to the framework.
A greater number of marketers cut spend in audio, video, OOH and publishing in Q4, according to the latest IPA Bellwether Report.
AMI will look to provide exclusive benefits for member agencies and foster closer ties with mutually relevant media owners.
The ASA and CAP are revising guidance on the LHF ad ban to reconsider whether brand advertising could fall within the scope of restrictions outlined by the law. Autumn planning is likely to be impacted.
Jack Benjamin hosts a panel of video researchers to unpack what is behind a “view” and how advertisers can cut through to increasingly attention-poor audiences.
Analysis: X’s new UK MD is likely to be tasked with addressing brand-safety concerns, staving off competition and convincing brands that X is indispensable in media plans.
The acquisition steps up competition with rival Global, which moved into OOH in 2018.
StackAdapt used CTV, online video and display activity to raise the profile of Mubi’s platform as well as that of its theatrical releases.