The guide offers recommendations on sustainability, inclusion, digital governance, AI and brand safety. Isba is also developing a measurement tool to allow brands to benchmark their responsible media buying strategies.
Jack Benjamin
Jack Benjamin is a reporter for The Media Leader and leads our coverage publishing and social media. Originally from the Chicagoland area, Benjamin joined in March 2022, having previously served as section editor, comment and film, for Cherwell at Oxford University, where he received a Master of Science with merit in Comparative Social Policy. He also received a BS in Social Policy from Northwestern University, and has previously worked as an intern for The Late Show with Stephen Colbert, The Chicago Council on Global Affairs, and the US House of Representatives.
LATEST ARTICLES
Karg partially replaces outgoing EMEA CEO Josh Krichefski, who announced he was leaving on Tuesday.
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Mackay succeeds Denise Turner, who is joining the IPA as media research director.
The project’s chief customer officer said Origin intends to launch in May as a “minimum viable product”, with more features and media partners to come.
Amazon’s head of video sales specialists discussed new ad formats and a “supercharged” partnership offering, and argued that Prime Video is driving hard-to-reach audiences that can be targeted across the purchase journey.
Publishers, adtech platforms, curators and agencies can access the platform to develop, buy and sell AI agents tailored for specific brands’ digital brand safety and sustainability needs.
A new white paper from Radiocentre and MTM found that ad-supported radio, podcasts and music streaming now reaches 76% of UK adults weekly, with commercial audio’s market share accounting for 90% of total listening.
At a Thinkbox event last week, head of research Anthony Jones contextualised YouTube as a growing platform on TV sets with ‘highly skewed’ viewership.
IAB UK’s James Chandler joins host Jack Benjamin to explain why he believes we’re entering a “funnel-less future” as the consumer journey gets truncated by shoppable advertising in AV formats.