The appointment comes as Octave transitions towards sole ownership after News Broadcasting acquired Bauer Media’s stake in the digital audio marketplace in June.
Jack Benjamin
Jack Benjamin is a reporter for The Media Leader and leads our coverage publishing and social media. Originally from the Chicagoland area, Benjamin joined in March 2022, having previously served as section editor, comment and film, for Cherwell at Oxford University, where he received a Master of Science with merit in Comparative Social Policy. He also received a BS in Social Policy from Northwestern University, and has previously worked as an intern for The Late Show with Stephen Colbert, The Chicago Council on Global Affairs, and the US House of Representatives.
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Piers North has been named CEO with immediate effect.
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The UK-based startup has gone live after four years of development. Launch partners include The Independent and The Guardian, alongside a host of music labels.
New research presented at DCM’s upfronts on Thursday found that advertising in the context of cinema helps drive price premiums more than other media channels.
The “Baby Lantern” proof-of-concept pilot is already able to track how TV ads impact consumer behaviour in the near term.
Pamco’s latest report suggested resilience in publisher brands’ total market reach. The JIC is also officially partnering Barb on new methodology beginning with its next release in September.
Stagwell is committing to increase adspend in news media by 22% this year amid a broader effort to convince advertiser clients of ethical and business arguments for supporting trusted journalism.