Twitch Creator Sponsorships tool aims to make it easier for brands to collaborate with streamers, with activations possible in as little as two weeks.
Jack Benjamin
Jack Benjamin is a reporter for The Media Leader and leads our coverage publishing and social media. Originally from the Chicagoland area, Benjamin joined in March 2022, having previously served as section editor, comment and film, for Cherwell at Oxford University, where he received a Master of Science with merit in Comparative Social Policy. He also received a BS in Social Policy from Northwestern University, and has previously worked as an intern for The Late Show with Stephen Colbert, The Chicago Council on Global Affairs, and the US House of Representatives.
LATEST ARTICLES
The holding group has rebranded its media investment arm to WPP Media, a “fully integrated, AI-powered company”.
A campaign last Christmas used a distinctive mix of media placements to showcase the brand’s premium credentials.
Media owners, be they traditional publishers and broadcasters or challenger social media companies and streamers, see business growth in the long tail. Is there room for everyone?
Leaders from TikTok, Spotify, Global and BBC Studios discuss how they are adapting to rapidly shifting media consumption habits and what it means for their business models.
The AMI, founded in January, now claims its members collectively exceed WPP’s annual media billings.
The government has once again delayed the implementation of its less healthy foods ban and has committed to drafting and passing a Statutory Instrument to explicitly exempt brand advertising from the restrictions.
UK companies will aim to accelerate global growth of their businesses at the Festival of Creativity next month.
The tech giant unveiled a slew of new AI tools for marketers at its Marketing Live event on Wednesday.
The broadcaster is set to start building majority stakes in independent production companies as part of a two-pronged approach to invest in IP ownership.