The solution will initially be available to advertisers in the UK, Germany and the Nordics, with additional markets added at a later date.
Jack Benjamin
Jack Benjamin is a reporter for The Media Leader and leads our coverage publishing and social media. Originally from the Chicagoland area, Benjamin joined in March 2022, having previously served as section editor, comment and film, for Cherwell at Oxford University, where he received a Master of Science with merit in Comparative Social Policy. He also received a BS in Social Policy from Northwestern University, and has previously worked as an intern for The Late Show with Stephen Colbert, The Chicago Council on Global Affairs, and the US House of Representatives.
LATEST ARTICLES
The US Department of Justice is expected to recommend Google be forced to sell Chrome as part of its search anti-competition trial. What would it mean for the world’s biggest ad seller?
Brand marketers are enthusiastic about Origin and want Barb data included. But at a Barb briefing, media strategists and effectiveness experts expressed caution when comparing non-standardised audience measures.
Mediahuis Ireland’s titles, including the Irish Independent, Belfast Telegraph and Sunday World, will join the online publishing collective.
UK CEO Phil Hall has also been appointed group chief commercial officer, among other executive promotions.
Advertisers are putting a greater focus on more accountable agency compensation and desire more transparency, according to a report from the World Federation of Advertisers and MediaSense.
The gaming app knew its audience was big on Facebook and Instagram, so sought to push social engagement as part of a campaign around its 10-year anniversary.
While only 16% of young people surveyed claimed to read news online, a passive data analysis of online consumption found 72% were engaged with news brands.
According to Barb’s latest survey, Netflix and Disney+ ad tiers have continued to grow substantially quarter on quarter.
In addition, the streamer has sold out all of its inventory for its Christmas Day NFL games.