In brief: marketers running ads with Roku will now be able to deduplicate campaign reach and frequency across traditional TV, CTV, desktop, and mobile.
ARCHIVE ▸ Jack Benjamin
More than half of Americans plan to travel for the holidays, creating the potential for strong opportunities for OOH.
Google has announced a slew of updates to Search that will change the way users, shoppers, and advertisers will interact with the platform.
In brief: the figure represents around 1% of total videos posted on the platform, in line with previous reports throughout 2021.
In brief: Lionsgate is rebranding its international streaming service from Starzplay to Lionsgate+, while Amazon’s EPIX is rebranding to MGM+.
In brief: A former CNN Audio employee Tweeted the news organization plans to produce fewer podcasts next year.
In brief: The partnership will allow for both companies to include each other’s media in commercial partnerships.
In brief: The disinformation network impersonated sites including The Guardian, Der Spiegel, and Bild, to promote pro-Russia narratives regarding the war in Ukraine.
In brief: Netflix has released a trailer for ‘The Playlist’, a fictionalisation of the founding of Spotify by CEO Daniel Ek.
Nearly all advertisers are now combining CTV and digital video buys.