However, “there are signs that many advertisers will maintain their expected level of spend,” according to Enders Analysis.

Just 4% of existing Netflix subscribers downgraded to its ad-supported tier in December, while under one in five new subscribers chose the cheaper option.

The Holocaust Memorial Day Trust leveraged ad space secured pro bono by independent media agency the7stars for this year’s campaign.

In brief: BuzzFeed will use ChatGPT creator OpenAI’s publicly available application programming interface to create personalised content and quizzes.

Sky’s advertising revenue declined 9.6% in Q4 2022 and decreased 1.9% for the full fiscal year 2022 when excluding the impact of currency. 

In brief: the Amazon Music app has been added to Sky Glass, Sky Stream, and Sky Q.

Advertisers unwittingly spent £110m last year on misinformation sites, according to NewsGuard.

The new strategy comes as the number of people working in advertising and marketing fell by 14% between 2019 and 2022.

In the second part of a series on UK newsbrands that have launched in the US in recent years, the US Sun’s editor-in-chief and director of digital discuss takeaways from the 2020 launch.

In brief: Mel Leslie has joined Newsworks as agency and client relations director amid a number of additional hires.