Advertising offers a profit return on investment of over £4, with TV providing the majority of this payback despite relative underinvestment, Thinkbox research shows.

Gen Z over-indexes in watching influencer content and gaming. Are brands struggling to keep up?

The integration will include reports against more than 500 audience segmentations across the video-sharing platform.

The Wall Street Journal, along with sibling titles Barron’s and MarketWatch, will join the UK publisher alliance.

Does FAST offer fresh, perhaps unwanted, competition to PSBs? The Media Leader asked TV leaders to understand how they view the burgeoning TV medium.

A comparable one-fifth share of British adults describe British reporting and news as “factual” (22.5%), compared with “misleading” (20.6%), “untrustworthy” (19.4%) or “biased” (19.3%).

While ITV is under consideration, Sky and Channel 4 informed The Media Leader that they would not be accepting such ads.

The Guardian, followed by The Independent, had the highest reach among “qualities” according to the latest Pamco data.

While humans are still outperforming generative AI in sonic branding, it is “already not far behind”.

In the second of a two-part feature examining publisher strategies with direct messaging, Subtext’s co-founder and CEO, Mike Donoghue, discusses why SMS is a core part of the future of audience outreach.