In our latest research focus article, TGI’s James McCombe says from a marketing point of view mobile Twitterers are an attractive target in their own right…
James McCombe
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As the noughties draw to a close, TGI takes a look at how British young people are interacting with the digital world…
In our latest research focus article, TGI’s James McCombe says the jury may be out on paywalls but one thing not in question is the potential value of the online newspaper audience…
In our latest research focus article, TGI’s James McCombe explains who is spending more time at the cinema, and why..
In our latest research focus article, TGI’s James McCombe explains why the relationship between young people and social networking sites is interesting when it comes to WoM, online shopping and reading newspapers…
In our latest research focus article, TGI’s James McCombe explains why England’s World Cup defeat wasn’t all bad…
In our latest Media Playground Thought Leadership piece, Kantar Media looks at paid-for online content, the various pricing models and what research shows consumers are willing to pay.
Use of TV video on demand services is set to outstrip PC-based on demand viewing, a new study shows.