The last couple of years have seen growth in Government marketing spend outstrip a recessionary market. A healthy boost therefore for Group M, today announced as the winner of the COI’s c.£250m integrated media pitch. But with a likely Tory Government planning to slash COI total marketing spend by over 40%, what kind of opportunity does the win really represent?

WPP’s Kantar Media launched with a vivid splash of colour this week, uniting the media research and audience measurement arms of what used to be TNS and BMRB under a new name.

James Smythe of Culture of Insight draws conclusions from his research into the health of market research in the media and advertising business…In good times past, market research has informed the creation of quality media products and services, and provided a great story to help sell them. But times are different. Businesses are looking for… Continue reading “A good story cannot be devised, it has to be distilled”