Europe’s TV landscape is evolving rapidly, paving the way for a programmatic marketplace. It’s in every stakeholder’s interest to collaborate on key issues such as standardisation and measurement.
Jon Watts
Jon Watts is Managing Partner and co-founder of MTM, an international research and strategy consultancy specialising in media and technology. MTM helps clients around the world understand and respond to digitally-driven change, providing market and consumer research, strategic advice, support for service and business planning, and organisational change. Recent clients include Facebook, Amazon, Netflix, Google, Adobe, Comcast, Bauer, Time Inc, The Guardian, DMGT, Sky, Disney, Discovery, and many others. Jon has over 20 years of consulting experience, working with senior executives and leadership teams around the world.