Isba has beta-launched Origin without Barb data and is delivering data that doesn’t meet MRC standard. Why is the industry risking more friction and higher costs?
Justin Sampson
Justin was appointed as Chief Executive of BARB in 2012, since when the UK television audience currency has launched multiple-screen audience ratings.
His early experience of media was formed in the radio industry, most notably as Managing Director of the Radio Advertising Bureau. While there, he was a RAJAR board director and led the delivery of J-ET, the electronic trading system for commercial radio advertising.
He joined ITV in 2004, where he was responsible for relationships with advertisers and trade marketing strategy. He was, very briefly, Chairman of Thinkbox prior to the establishment of its executive team.
After leaving ITV, he joined AGB Nielsen as Managing Director of its UK operation. He ensured the business became an effective supplier to BARB before moving to Kantar, where he spent a year working on the post-merger integration of TNS.
Immediately prior to joining BARB, Justin was Executive Chairman of ICM Group, a full-service research agency.
Justin is a naturalised South Londoner with strong emotional ties to the red side of Liverpool, his wife Rachel and sons, Alex and Tom.
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