The Economist has appointed Havas Digital to sell its print, digital and iPad subscriptions.
ARCHIVE ▸ Liz Jaques
Paul Bainsfair will succeed Hamish Pringle as director general of the IPA when he stands down at the end of July 2011.
The IPA’s new president Nicola Mendelsohn has pledged to create a new generation of creative pioneers for the digital future.
BBC One’s new prime time drama Candy Cabs started on a high of more than 5.5 million viewers last night.
Websites for business media, eating and travel attract the highest concentration of elite Brits, according to UKOM and Nielsen.
Rovi has launched a smart TV field trial in a bid to test advertising opportunities on connected televisions.
The IAB predicts a 22% increase in digital video ad spend over the next 12 months.
BBC One’s Waking the Dead walked away with more than 5.5 million viewers to claim the all-important 9pm to 10pm top spot last night.
Amazon is set to introduce a new service based on NFC (near-field-communication) technology that will allow consumers to pay for products via their mobile phone.
The popular US drama Mad Men has been confirmed for three more seasons with more ad breaks, which is good news for Sky Atlantic, but what does it mean for advertisers?