Metro, the Associated Newspaper-owned morning freesheet, has appointed Karen Wall as its new marketing director, filling the position left vacant following Linda Grant’s defection to Capital Radio last year.The new role will see Wall assume responsibility for all Metro‘s consumer and trade marketing, with a specific brief to strengthen the paper’s relationship with its readers… Continue reading Metro Finally Replaces Grant As Marketing Director

Worldwide market research firm, Harris Interactive, has announced that sales booking have reached a record high for quarter three and revenues have increased by 10% to $35.4 million. Worldwide sales bookings accelerated at the end of the quarter to set a record high above $40 million. Robert Knapp, CEO said: “Sales momentum has continued into… Continue reading Record Quarter For Harris Interactive

US based international media group, Pearson, announced ahead of the Annual General Meeting today, that it is currently on target to hit full-year profit forecasts as advertising revenues for flagship newspaper, The Financial Times, recover. Advertising revenues for the newspaper are now level, after being down 4% at the start of March 2004 says Pearson,… Continue reading Recovery For Financial Times Advertising Revenue

UK advertising giant, WPP, today announced that revenues for quarter one 2004 have increased by nearly 6% to £960 million, citing the third consecutive quarter increase for the Group, which includes a 12% rise to UK revenue. The trading update shows that all regions had double-digit revenue growth except for Continental Europe. Asia-Pacific, Latin America,… Continue reading WPP Revenue Up By 6%

The BBC has beaten stiff competition from ITV to secure the rights to the Grand National and two other high profile horse races until 2010 following the collapse of Attheraces last month.The rights to the prestigious event were left up for grabs following the demise of the racing channel run by a consortium of Channel… Continue reading BBC Wins Grand National Rights Race

The Times has announced the latest move in its continuing review and revamping of its wide ranging online services, this time focusing on the website’s popular Driving section.The redesign of the site will see it focusing more clearly on helping drivers to find and purchase their ideal car, new or used, via reviews from the… Continue reading Times Continues Online Revamp Strategy With Driving Overhaul

The UK’s first onboard TV system for the railway network, TNX TV, has announced a deal with its eighth train operator to carry the system, potentially providing an extra 10 million viewers to the network each year.The as yet unnamed train operator is understood to be running services on national routes to and from London.… Continue reading Eighth Train Operator Signs For Onboard TV System

Emap Elan has announced an overhaul of its New Woman website and a five-figure sponsorship deal with Littlewood’s internet shopping service, LX Direct.The deal will see the LX Direct brand sponsoring the new website’s fashion, shopping, celebrity and health sections. Littlewood’s will also be featured throughout advertorials, site buttons and banners as well as a… Continue reading Emap Secures Sponsor For New Woman Relaunch

A relatively unknown outdoor advertising company is making inroads into Ireland with the acquisition of five prime sites in Belfast, opening the city up to the prospect of large format poster advertising.Nomad Media International has bought the five sites, situated on the sides of several prominent city centre buildings, in a move which will target… Continue reading Nomad Acquires Giant Poster Sites In Ireland

ITV Sales has secured British Airways to launch an online advertising campaign to promote its Club World sleeper service from the US to London on the broadcaster’s new Formula One website.The integrated deal includes large creative placements on http://www.itv.com/f1 such as a message plus unit, superstitials and a fixed vertical Ad. There will also be… Continue reading ITV Secures British Airways For Online Promotion