Freeserve is completely rebranding as Wanadoo today in a move that will consign one of the UK’s biggest and most established internet brands to the dotcom history books.Wanadoo is currently the second-biggest internet service provider in Europe with 2.6 million customers and its decision to drop the Freeserve brand will make it the market leader… Continue reading Freeserve Marks Rebrand With New Broadband Services

London-based talk radio station LBC 97.3 FM is launching an £800,000 television advertising campaign to promote its breakfast show in the wake of a recent flurry of marketing activity from its rivals.The campaign for Nick Ferrari at Breakfast will run for a five week period from next Monday across ITV, Channel 4 and Five. It… Continue reading LBC Gears Up For Breakfast Battle With Ferrari Promotion

Affluent Americans are the fastest growing income group online says a new report from Nielsen//NetRatings. The global standard for internet audience measurement and analysis, shows that the $150,000+ salary group grew by 31% from March 2003 to March 2004 – faster than all the other income groups. Next in line was the salary bracket $75-100,000… Continue reading Affluent Americans Power Internet Growth

Personal Video Recorders (PVRs) won’t destroy TV advertising but they will upset the status quo and force advertisers to look at more innovative ways of getting their messages across says Mindshare in a new report Advertising In Fast-Forward: Understanding The PVR Phenomenon. The report suggests that the most significant implication for advertisers is the profile… Continue reading PVRs Wont Destroy TV Advertising Says Mindshare

The seemingly unstoppable rise in text messaging saw another boost during March, as levels reached an unprecedented 2.1 billion for the month. According to the Mobile Data Association the figure is an increase of 80 million on the previous month and a 25% rise on the same period last year. A monthly average of 69… Continue reading Text Mania Still Driving Messaging Increase

By 2007, nearly 500 million people worldwide will be using broadband to access the internet, according to a new report from the researchers at eMarketer. The Broadband Worldwide 2004: Subscriber Update report says that for every one of the 250 million expected broadband subscriptions (see Global Broadband Subscribers To Hit 250 Million By 2007) there… Continue reading 500 Million Broadband Users Expected By 2007

Guardian Media Group Radio (GMG Radio) today announced that national airtime revenue’s have grown by 86% in the last year and annual turnover is up by 61%. The trading update for year ending 31st March 2004 shows that turnover, excluding revenue from records and events, has increased to £21 million from £13 million in the… Continue reading Exceptional Revenue Growth For GMG Radio

Omnicom today announced that net income for Q1 2004 has increased by 17% to $135.6 million from $115.5 million for the same period last year. This is the second strong quarter in a row for Omnicom who posted a 10% growth in Q4 2003 (see Omnicom Posts 18% Revenue Rise As Markets Improve), signaling that… Continue reading Omnicom Sees A 17% Rise In Profits

Direct marketing is emerging as the weapon of choice for an increasing number of brands with research showing it outperformed above-the-line advertising in terms of expenditure growth during 2003.The latest research from market information provider Key Note claims that between 2001 and 2002 direct marketing enjoyed a 6.6% increase compared to a 2.6% dip in… Continue reading Direct Marketing Outperforms Above-The-Line Methods

Interactive Digital Sales and Initiative Media have brokered a £500,000 deal that will see Johnson and Johnson’s Clean and Clear skincare range sponsor a number of programmes on Trouble TV.The deal marks Clean and Clear’s first foray into broadcast sponsorship and centres around two major programming strands on the teen-focussed channel from 1 May until… Continue reading IDS And Initiative Secure Clean And Clear Sponsorship