Mirror Group Newspapers has strongly denied reports that its general manager Ellis Watson will move back to rival News Group to take up a senior position that will include marketing as part of a wider role.Speculation has been mounting that Watson, a former News Group marketing director, will return to the publisher after Belinda Furneaux-Harris… Continue reading Mirror Denies Watson Will Defect To Rival News Group

The recently formed marketing alliance between Capital Radio, Viacom Brand Solutions and IPC has secured its first integrated cross-media deal with Target NMI to promote its forthcoming film, The Butterfly Effect.The film, starring Ashton Kutcher and Amy Smart, will be promoted prior to its release to a core youth audience of 16 to 24 year-olds… Continue reading RSVP Alliance Secures First Cross-Media Deal

Carat has secured Renault Clio as the exclusive six-month sponsor of Friday Night Kiss in a deal designed to bring a slice of ‘va-va-voom’ to the station’s core 15 to 24 year-old youth audience.The deal centres around a bespoke programming strand comprising a daily 60-second entertainment round-up presented by flagship Kiss DJ, Bam Bam. It… Continue reading Carat Sponsorship Brings Va-Va-Voom To Kiss Listeners

The management of London creative agency WCRS has signed a deal to buy 75% of the business from its parent company, French advertising giant Havas (see WCRS Close To Finalising £20 Million Buyout From Havas). WCRS, which created the successful 1970s marathon runners campaign for 118 118, is held by Havas’ Arnold Worldwide Partners (AWP)… Continue reading WCRS Management Takes 75% Stake From Havas

Hollywood media mogul Haim Saban has teamed up with German publisher Axel Springer in his bid to take control of Hollinger International, the beleaguered newspaper group which owns the Daily and Sunday Telegraph. It is understood that the consortium secured backing from venture capitalist house Hellman & Friedman to table the first all-paper (rather than… Continue reading Saban And Springer Enter Hollinger Bid Battle

The UK’s market research industry saw total revenues rise by 3.9% to £1.2 billion in 2003, according to the British Market Research Association’s (BMRA) annual report. The survey, conducted on UK-based market research companies, reveals that domestic sales, which make up 79% of this market, were up by 6.8%. This reflects the general UK economic… Continue reading UK Market Research Grows 3.9% In 2003

Traditional television is not dead – at least not yet, according to a new report from Cable and Telecommunications Association for Marketing (CTAM). With the 50th birthday of colour TV approaching, US-based CTAM conducted research to find out if there is any truth behind speculation ‘that traditional TV has had its day’. The report shows… Continue reading Traditional TV Is Not Dead Yet, Finds Survey

The Daily Telegraph saw its readership slump by 8.5% year on year to just under 2.2 million in the six months to February, in a development that could push the newspaper closer to launching a tabloid edition.Rumours have been circulating that the newspaper could be the third broadsheet to go tabloid with £8 million rumoured… Continue reading Readership Slump Could Fuel Tabloid Telegraph

Ask Jeeves, the UK’s third largest search engine, has announced plans to remove all banner advertising from its website in an attempt to improve user loyalty and satisfaction.Until recently banners were the most widely used advertising format on the Ask Jeeves website. However, the search engine claims they are turning users away and plans to… Continue reading Ask Jeeves Ditches Banners From UK Website

GWR’s sales house Opus has announced the creation of a dedicated brand partnerships team to forge stronger links between clients and programmers.The move will allow the company to incorporate the former local radio group sponsorship and promotions teams with immediate effect under the leadership of programmer, Lizzie Moran, former sponsorship and promotions controller.Each member of… Continue reading Opus Launches Dedicated Brand Partnerships Team