The recovery in US magazine advertising revenues continued during November, with spend up by 7.7% year on year, according to the latest figures from the Publishers Information Bureau (PIB). Whilst revenues were up 7.7% to $1.9 billion, advertising pages volumes dipped by 2.8%. In the year to date, revenues were up 8.6% at $16.6 billion… Continue reading US Magazine Ad Revenues Rise 8% In November
ARCHIVE ▸ The Media Leader Staff
Wireless gaming is set to become a mass-market phenomenon in the US, with a third of wireless subscribers expected to be gaming by 2008, according to a new report from IDC. The group forecasts that the number of wireless gamers will rise from 7.9% of all subscribers in 2003 to 34.7%, or 65.2 million users,… Continue reading Wireless Gaming To Hit Mass Market In The US
Rupert Murdoch’s News Corporation has been granted permission to take over US satellite broadcaster DirecTV, in an approval by the Federal Communications Commission (FCC) at the end of last week. The approval of the acquisition of DirecTV by News Corp from Hughes Electronics had been widely expected (see Murdoch Awaits Go Ahead On DirecTV Deal).… Continue reading Murdoch Gets Go-Ahead On US Satellite TV Ambitions
US online advertising spend will soon surpass the levels seen during the dotcom boom, following a dramatic swing back into positive growth this year, according to a report from eMarketer. Following two years of substantial decline, 2003 will see online expenditure jump by 14.8% – the highest growth for the next four years, according to… Continue reading US Online Adspend To Exceed Dotcom Levels By 2005, Says eMarketer
The UK’s Association Of Online Publishers (AOP) has agreed to work with the Interactive Advertising Bureau (IAB) to accelerate the growth of the online advertising market, which is expected to top £300 million for the first time this year (see Research Shows Online Advertising Boom In 2003). The partnership will see the two organisations work… Continue reading AOP/IAB Partnership To Grow UK Online Advertising
Interest in interactive television (iTV) formats from programmers, advertisers and viewers, is growing quietly but steadily, according to a new study of the US market from BrightLine Partners. The report says that this trend continued throughout 2003 and iTV now finds itself firmly in the TV advertising equation for advertisers and programmers. A rise in… Continue reading US Sees Growing Adoption Of Interactive TV Advertising
US advertising spend rose by 7.0% during the first three quarters of the year, to reach $89.6 billion, according to the latest figures from TNS Media Intelligence/CMR. This shows that the US market is continuing its steady climb back to positive growth. The broadcast sector saw spend rise by 4.5% to $46.9 billion during the… Continue reading US Adspend Rises 7% In First Three Quarters
The number of DSL lines worldwide topped 55 million in the third quarter of this year, an 80% increase over the same time last year, according to the latest data from Point Topic. This puts the sector well on course to surpass 60 million installed lines by the end of 2003. Point Topic says that… Continue reading World DSL Lines Exceed 55m In Third Quarter
Almost 60 million text messages were sent each day during November, representing the highest daily average ever recorded by the Mobile Data Association (MDA). The latest figures from the MDA show that the overall text messaging total for November reached 1.7 billion, compared to 1.5 billion in the same period last year and just 1.2… Continue reading Rugby World Cup Helps Text Messaging Surge In November
Independent News & Media has announced a Â53.5 million worldwide restructuring plan intended to reduce debts over the next twelve months. The publishing group, which owns The Independent in the UK and has businesses in Ireland, Australia, New Zealand and South Africa, aims to generate Â18.4 million in savings by the end of 2005. It… Continue reading INM Cuts Jobs To Save On Costs