Online search engine Ask Jeeves has launched a cross media advertising blitz, positioning itself as a no nonsense solution to questions that would otherwise require users to sift through large amounts of information.Scenarios depicted in the campaign include finding Saturn in a night sky full of stars and identifying a chameleon camouflaged by foliage. The… Continue reading Ask Jeeves Finds Itself A No Nonsense Niche

Former BBC Director General Greg Dyke is understood to be in talks with ITV Chairman Sir Peter Burt in a move which could see him replacing current ITV chief executive, Charles Allen.While ITV refused to give official confirmation of the meeting, it is believed that Burt, who is currently on holiday, has had informal meetings… Continue reading Dyke In Talks To Take Top Job At ITV

The UK’s Virgin Radio landed the worldwide top spot for being the most listened to commercial broadcast station on the web, says US internet research company, Arbitron. Virgin Radio drew in a massive 357,199 hours of total listening time during the week from 22-28 March 2004. It was however, beaten to the overall top spot… Continue reading Virgin On Top As Internet Broadcast Station

The UK is set to become the leading broadband market in Europe by 2008, according to a new report by Screen Digest. The research and analysis group says that over the next five years it expects broadband uptake in the UK to rise sharply and have reached 47% (12 million) of UK households by the… Continue reading UK Set To Lead European Broadband Market

Ocado, the online supermarket and shopping delivery service, has secured Starcom Motive to handle its £1.5 million media account with immediate effect following a closely fought four-way bid.The company, which works in partnership with Waitrose supermarkets to operate a home delivery service to online shoppers, recently appointed Ogilvy and Mather as its creative agency. New… Continue reading Ocado Secures Starcom Motive For Media Account

Emap Elan, the women’s magazine division of Emap, has announced a restructuring of its interactive team to enhance its current online offerings as well as increasing profit and improving website content.The company currently operates websites for New Woman, Bliss and More Magazine. Interactive operations will now be run by Catherine Hanly as managing editor reporting… Continue reading Emap Announces New Interactive Team To Boost Big Brands

The Media Research Group has announced the results of its recent committee elections and indicated that online ratings measurement will be high on the agenda during 2004.The elections have secured committee places for Gary Roddy from i.d.s, Denise Turner from the Media Planning Group, Rosemary Taylor from RTA, Keith Donaldson from BBC Worldwide, John Krzyzanowski… Continue reading New MRG Committee Expects Focus On Multimedia Measurement

The US publishing giant, Dow Jones, announced yesterday that quarter one 2004 revenues were up 12.1% to $401.6 million, backing recent opinion that the advertising market recovery is well underway. Dow Jones’ flagship paper, The Wall Street Journal, led the way by posting advertising revenues up by 6.3% when compared to the first quarter of… Continue reading Dow Jones Sees ‘Moderately Improving’ Ad Environment

Almost 250 million people worldwide will subscribe to broadband internet access by 2007, says a new report from eMarketer. In early 2004, high-speed broadband internet access reached a landmark when subscriber figures hit 100 million. When compared to 1996, when subscribers totalled 100,000, it is clear to see broadband has hit the mainstream, says the… Continue reading Global Broadband Subscribers To Hit 250 Million By 2007

Planning and buying agency Carat has snatched a second lucrative contract from Starcom Motive, clinching the rights to planning and buying business for high street stalwart WHSmith.The account is worth a reported £9 million and comes under Carat’s control from May. The move will come as a bitter blow to Starcom following a decision by… Continue reading Carat Snatches WHSmith Account From Starcom