Oliver Hansard, 4C Insights’ VP Sales, explains why marketers have to take an audience-first approach to their advertising – and why the logical adaption is for media agencies to mould their teams around that strategy.

The Sunday market performed well in January and was up 0.6% overall. Six titles recorded sales growth from December, led by the Mail on Sunday with +2.2% – an additional 22,200 copies to reach more than a million sales.

BBC Radio 2 continued to top the national breakfast rankings during the fourth quarter of 2018, while Capital London’s weekly reach reduced by -1.4% quarter-on-quarter to 915,000 listeners.

The most popular digital-only station remains BBC 6 Music with a weekly reach of 2.3 million listeners, while KISSTORY is the most popular commercial digital-only station, with a weekly reach of 1.8 million listeners.

As Rajar releases its 2018 Q4 results for the radio market, Mediatel presents the key findings showing station and network reach, share and average listening hours.

Launched in November, the campaign has already raised over £200,000 with Londoners making a record 9,156 referrals to StreetLink.

In his new role, Womack will focus on building growth by delivering people-based platforms and solutions to clients at scale across the EMEA market.

M&C Saatchi has sold its remaining stake in Blue 449 to Publicis Groupe for £25m.

December was a tough month for broadcaster, with only Channel 4 and ITV breakfast seeing television revenues increase year on year

The news comes as Forward3D and PMX Agency recently announced a joint deal to form ForwardPMX, combining the two independent businesses across North America, EMEA and APAC, pooling 700 staff across 20 offices.