The&Partnership has today announced the promotion of Oliver Feldwick from head of digital strategy to global head of innovation, tasking him with “future-proofing” the network across all markets and departments.
ARCHIVE ▸ The Media Leader Staff
September was a good month for Channel 4, with the free to air broadcaster improving revenues by 12% year on year.
Rajar’s Q3 report reveals how radio is reaping the benefits of digitisation – here are the key take-outs, with views and analysis from industry experts.
The agency group, built on the acquisition of 4Ps Marketing and 30 new hires in data and consultancy, describes itself as an agency of “marketing engineers” due to its focus on data and AI.
The research shows uplifts in metrics such as brand awareness and brand action when full motion digital OOH was added to social media ad campaigns, which average at an increase of 23%.
The most popular digital-only station remains BBC 6 Music with a weekly reach of 2.52 million listeners, followed by KISSTORY, with a new record reach of 2.16 million listeners – a growth of 18.4% year-on-year.
The third quarter of 2018 has seen BBC Radio 2 continue to top the national breakfast rankings, with an average weekly reach of 8.8m, while Capital London saw its reach slide 10%.
As Rajar releases its third quarter results for the radio market, Newsline presents the key findings showing station and network reach, share and average listening hours.
The station will feature a wide range of women in music, from Adele, Kylie and Beyonce, to Aretha Franklin, Whitney Houston and Dusty Springfield.
We’re “one giant step closer” to tackling online ad fraud today as TAG and JICWEBS announce the adoption of an anti-fraud certification programme.
