Speaking at the Future of Brands, Denise Turner, insight director, Newsworks, and Jacob Lachmann, CEO, AudienceProject, discuss whether the tide turning against digital marketing – and if so, what it means.
ARCHIVE ▸ The Media Leader Staff
Dominic Chambers said the car maker, with an eighty-year history, would find dealing with some aspects of the regulation difficult because of pre-digital business infrastructure, signalling problems for other older brands.
In total, 34 million people now tune in to radio via a digitally enabled receiver – DAB, digital TV or online – each week.
In this week’s episode, host John Reynolds speaks with James Murphy and David Golding, founding partners of advertising agency Adam & EveDDB, famed for the John Lewis ads – which have just celebrated 10 years.
The final session at Mediatel’s important new conference, The Future of Brands, is being led by global mobile agency Fetch and asks How can digital marketing deliver positive change?
At our inaugural Future of Brands conference next week we will be asking two experienced senior clients who is, should and will be their most trusted adviser.
We invite all practitioners with a stake in delivering outstanding solutions for the connected consumer to select from the categories below that best match your contribution and to enter this year’s awards.
Here, industry experts from Starcom, Fetch, Kinetic and Times Newspapers react to the findings of the latest AA/WARC advertising expenditure forecasts.
This week: Alex Mahon, Channel 4 CEO, on a possible move out of London, sexual harassment and her love of journalists. Plus: Chris Duncan, MD, The Times, on toppling the Daily Telegraph and dealing with Google.
Total revenue for ITV, Channel 4 and ITV Breakfast was up 2.4% in December to £188.7 million.