Love Island and the World Cup helped secure a 22.9% surge in revenues for ITV in June. Total revenues reached almost £117m last month – a boost of £21.7m on the previous year.
ARCHIVE ▸ The Media Leader Staff
A new report from Meetrics has revealed that viewability rates for display campaigns in the UK in Q2 2018 decreased by -1% from Q1 to 58%, which is lower than the international rate of 61%.
In his new role, Julian Carter will be responsible for leading and sustaining the company’s profitable revenue growth.
Alibaba, Tencent and China Media Capital Holdings are reportedly in talks to buy a stake in the Chinese operations of WPP.
Only one title in the entire newspaper market was able to boost its circulation figures in June.
Zenith’s Sam Bueno De Mesquita shares a unique analysis of the Twitter bot purge and what this means for brands – particularly those who work closely with influencers.
The figures reveal an increasing gender engagement gap within the automotive industry and a potentially huge marketing opportunity being missed.
Patrick Affleck will be responsible for furthering Fetch’s goal to attract digital economy brands whilst leading a team of 100 experts.
Thanks to “relentless” upward revisions in the internet category, UK marketing budgets have witnessed an overall growth rate. Here, experts share their views on the findings.
IDM survey highlights important differences between the skills marketers currently employ to the perceived skills they require in future.
