The web-app, developed by creative technology agency Modern English, uses an online social messenger to allow fans to interact with a Dua Lipa chat-bot, and upload a selfie to give them a personal playlist.
ARCHIVE ▸ The Media Leader Staff
WPP’s digital agency Wunderman has this week acquired Gorilla Group, a US-based ‘commerce experience’ agency. The deal sees Gorilla become part of Wunderman’s growing commerce offering, Wunderman Commerce.
In his new role, Dominic Williams will be responsible for looking after client relationships and partnerships.
Exterion Media has announced the appointment of Steve Hawker as its new UK Marketing Director.
In her new role Laura Fenton will be responsible for driving and developing the day-to-day business and delivering best in class services for clients.
Creative agency Wieden+Kennedy London has appointed Ben Armistead as its new chief strategy officer.
Rajar’s Q2 2018 report has painted a healthy picture of a sector willing to invest and evolve – here are the key take-outs, with views from industry experts.
The latest findings from the AA/WARC show that radio has witnessed a huge surge in adspend, rising 12.5%, while radio’s digital ad formats have grown almost 40%. We asked those in the sector what’s behind the strong performance.
Digital radio remains in rude health and now represents half of all radio listening with a narrow 50.2% share, according to the latest Rajar results for the second quarter of 2018.
As Rajar releases its second quarter results for the radio market, Newsline presents the key findings showing station and network reach, share and average listening hours .
