Following the 2018 Publishers Conference, Mediatel presents the key take-outs, coupled with the remaining challenges to tackle in 2019.
ARCHIVE ▸ The Media Leader Staff
According to the latest agency estimates, ITV’s October revenues are down -5.2% with total revenues having dropped from £133m to £126m year-on-year.
Ahead of delivering a keynote address at MAD//Fest this week, we spoke with Andrew Garrihy, CMO at Huawei, to hear how technology is transforming the impact, potential and experience of Huawei’s products.
The promotion comes a little over a year since Stranger took on the CEO position at Starcom UK, and after two years also serving as president of global network clients, EMEA.
Founded by Benjamin Ayres in 2016, Bagboard distributes paper bags featuring advertising to independent retailers, and are free to consumers, heavyweight and eco-friendly, negating the need for a single-use plastic bag.
The results show that 2 in 5 (41%) UK consumers think it’s a US tradition that has no place in the UK, and that only 13% claim to do their Christmas shopping on Black Friday.
With Amazon using its clout as a data-led business to muscle deeper into the advertising market, marketers say we can expect a further move away from traditional brand-building.
In his new role Benincasa will be responsible for Teads’ Publisher Suite, launching early next year, which aims to bring publishers closer to the advertiser’s business objectives.
Fulford joins from Mindshare where he served as managing partner, and was responsible for redefining the agency’s proposition and driving growth.
Are agencies structured to deliver effectively for their clients across all emerging social media channels? Is there an over-emphasis on just using Facebook?
