As global head of strategy, Shula Sinclair will be in charge of product output and strategic thinking coming out of the international client teams.
ARCHIVE ▸ The Media Leader Staff
Thanks to better optimisation, UK ad viewability levels have hit their highest level since records began almost four years ago, according to ad verification firm Meetrics.
The daily market was up 0.7% between February and March, but was down -7.6% year-on-year. Meanwhile, the Sunday market had a tough month with no gains from any title.
Execs from Mindshare, Google and Media iQ give their take on what the latest results mean for the industry.
As WPP CEO Martin Sorrell stands down after 33 years, Julie Langley, Tracey Follows, Alex DeGroote and Bob Wootton offer their views on what adland will look like without him at the helm.
Hits Radio will be broadcast out of Manchester to the rest of the UK, offering a less London-centric alternative to the rest of the market.
Rising costs and the ongoing uncertainty that exists over the future direction of the UK economy in a post-Brexit world have led to caution and belt-tightening.
Sorrell, who has been CEO of the world’s largest advertising group for the last 33 years, said it is in the “best interests of the business” that he steps down now.
Snap has this week hired Facebook’s director of agency partnerships, Ed Couchman, as its new general manager for the UK – while promoting Claire Valoti.
Facebook CEO Mark Zuckerberg has answered questions from US Senators this week about data privacy practices in the wake of the Cambridge Analytica scandal. Here, experts share their views on what this means for adland.