With Amazon using its clout as a data-led business to muscle deeper into the advertising market, marketers say we can expect a further move away from traditional brand-building.
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In his new role Benincasa will be responsible for Teads’ Publisher Suite, launching early next year, which aims to bring publishers closer to the advertiser’s business objectives.
Fulford joins from Mindshare where he served as managing partner, and was responsible for redefining the agency’s proposition and driving growth.
Are agencies structured to deliver effectively for their clients across all emerging social media channels? Is there an over-emphasis on just using Facebook?
October was a miserable month for newspaper circulation, with both national markets and the London free press recording period on period (PoP) and year on year (YoY) declines.
‘The Age of Television’ combines findings from a quantitative survey of 6,000 people in the UK with qualitative analysis of 150 days of TV and video viewing, filmed through camera glasses worn by 30 people.
Bauer Media is to launch a new national radio brand aimed at 40-59-year olds. Expect: Blondie, Queen, Madonna, Fleetwood Mac.
As part of its new brand strategy, the men’s media title will also be launching a refreshed Esquire.com/UK to increase the coverage of luxury, style and culture content.
Weaver will be responsible for unifying the data assets and technology across Publicis Groupe UK.
Video: Jason Spencer, Business Development Director, ITV, explains how the UK’s largest commercial broadcaster is moving from being a media partner to a business partner as it prepares a new strategy for 2019 and beyond.
