As a result of its expansion into China, Australia and Dubai, adtech firm Adform has announced three new additions to its leadership team – alongside two promotions – in a reorganisation of the business.
ARCHIVE ▸ The Media Leader Staff
Mediatel caught up with attendees at this year’s Dmexco – from senior and seasoned names, to ambitious new start-ups – to see what they think are the biggest digital marketing trends we should watch out for.
Although some titles recorded declines – the Financial Times, the Guardian and Observer were hardest hit, all down -2% – many other titles saw circulations rise.
From Monday the cover price of the Daily Mail is set to rise from 65p to 70p. The 5p increase is the first weekday rise since February 2016.
In her new role Helen Lee will head-up the running of Wunderman’s new business and marketing across the UK.
In her new role Lucy Taylor will lead the growth strategy and elevate the VML brand in the UK market.
The business moves from All Response Media, with the7stars handling account from August 2018.
Reach, publisher of the Mirror and the Express, is joining the joint digital ad sales house as a founding partner alongside Guardian News & Media, News UK and The Telegraph.
Louise Peacocke will be returning to Starcom in her new role as managing partner, following seven years at rival agency MediaCom.
Indy media agency The Specialist Works has appointed Tim Neligan as managing director.
