With consumers increasingly showing preference for products they can touch, print media may be exactly what brands need to cut through all the noise of the overcrowded digital space.
ARCHIVE ▸ The Media Leader Staff
She will be joining from rival agency Zenith, where she is currently managing partner, strategy and digital transformation.
In the daily market just two titles were up: the Financial Times and the Guardian, while no titles in the Sunday market recorded any growth.
The new creative team will establish a collaborative community of experts, operating in a more agile structure across the agency’s capabilities.
Here, experts from across the industry give their thoughts on the findings of the latest IPA Bellwether report.
The programme will be a space designed to allow discussion on current topics such as women’s representation in Westminster and the effect of alcohol in the Houses of Parliament.
Videoscape Europe: As content owners such as Disney bypass Netflix to deliver their own video direct to viewers, smaller players are coming along for the ride.
Carter has chaired the IAA UK Chapter since 2017, prior to which she served as both president of the UK Chapter and global vice president, young professionals.
Creative agency BBH has been named the Grand Prix winner of the 2018 IPA Effectiveness Awards for “supercharging” Audi’s UK business over the past three years.
Wavemaker has appointed Candice Odhams as its new managing director, replacing Anna Hickey, who was promoted to COO in April.
