PAMCo has today released the latest cross-platform audience readership figures for news brands, covering the period April 2017 to March 2018.
ARCHIVE ▸ The Media Leader Staff
With PAMCo’s new data, publishers and advertisers can now see magazine brands’ audience delivery across mobile, tablet, desktop and print.
After picking up the The Grand Prix campaign for Tesco’s Food Love Stories with BBH, MediaCom has been named Media Network of the year at the 2018 Cannes Lions Festival.
After four years in the role, Guy North has announced he will be leaving his role October this year.
The findings show that on a 12 month rolling basis to March 2018, combined revenue increased by 5.4% to £371m.
Research shows that people who read ’emotionally arousing’ content and then interacted with a video advert were 45% more likely to view the whole advert.
A new Kantar Millward Brown study shows that brands with disruptive creativity at the heart of their business can use it as an “engine to fuel advantageous consumer perceptions”.
The heat is on as London’s top media and creative agencies are hopping, skipping and jumping this month in a bid to be crowned London’s fittest agency – all in support of ActionAid.
Ascential said it intends to combine Warc with Cannes Lions’ The Work, to form a digital subscription product of scale.
While the daily newspaper market suffered, the Sunday market was up 2.7% between April and May.
