‘Responsive search ads’ combine different creative with machine learning to help deliver more bespoke targeting.

Digital Cinema Media celebrates its tenth birthday this week. CEO Karen Stacey shares the advertising highs, the cinematic lows and tells us what new opportunities await brands on the big screen.

Whilst there are many reasons given for England’s lack of World Cup success in recent years, is ITV scheduling in fact partly to blame?

UM was brought in after an uncontested pitch, with Fentimans looking to increase its media activity as consumer demand in the premium drinks category rises.

In her new role, Katt Wright will be responsible for streamlining processes and developing products, whilst implementing operational programmes.

Independent out-of-home (OOH) agency Talon has hired Josko Grljevic as its new chief transformation officer.

Heather has been working in neuro-marketing for over ten years, and is one of the founders of Neuro-Insight’s UK operation. Here, she tells Mediatel how neuroscience can be applied to advertising.

Dallas Wiles he will be responsible for client, agency and specialist partnerships and investments.

The acquisition will increase M&C Saatchi’s presence in the influencer marketing sector, and will combine with M&C Saatchi’s existing social team to become M&C Saatchi Social.

Ocean will select AELTC content and feature it every six minutes everyday across The Grid network, which reaches over 15 million people across the UK.