Vista said its support will enable IAS to drive innovation and solve pressing digital advertising challenges, expanding capabilities into additional advertising channels, and scaling the business into new global markets.
ARCHIVE ▸ The Media Leader Staff
Mathias Upton-Hansen charts new trends in the creative industries.
ITV reported a -13% decrease in year-on-year revenues in April, according to the latest agency estimates. The broadcaster’s total revenues decreased by £15.5m to £103m.
In his new role, Proctor will help improve Teads’ client relationships and strategic focus on advertising experiences.
The award is asking ad creatives to create campaigns which challenge fixed stereotypes, objectification and sexualisation of women.
The findings highlight consumer appetite to take greater control of personal data ahead of Friday’s deadline (25 May).
Four ex-Karmarama bosses have set up Wax/On with the aim of “reinventing” the original partnership between media and creative agencies.
WMG’s research also reveals that there has been a significant increase in attention measures year-on-year.
The plans would see an enforced code of conduct for social media platforms, including age restrictions and the removal of illegal content – with the threat of fines if firms do not comply.
Rachel McDonald will oversee operations across four offices in the North of England and Scotland for key agency brands Carat, iProspect, Vizeum, Amplifi and Fetch.
