Mark Howley assumes the newly created role of chief operating officer, Publicis Media UK, while Natalie Cummins takes on the top job at Zenith UK.
ARCHIVE ▸ The Media Leader Staff
Love Island and the World Cup helped secure a 22.9% surge in revenues for ITV in June. Total revenues reached almost £117m last month – a boost of £21.7m on the previous year.
A new report from Meetrics has revealed that viewability rates for display campaigns in the UK in Q2 2018 decreased by -1% from Q1 to 58%, which is lower than the international rate of 61%.
In his new role, Julian Carter will be responsible for leading and sustaining the company’s profitable revenue growth.
Alibaba, Tencent and China Media Capital Holdings are reportedly in talks to buy a stake in the Chinese operations of WPP.
Only one title in the entire newspaper market was able to boost its circulation figures in June.
Zenith’s Sam Bueno De Mesquita shares a unique analysis of the Twitter bot purge and what this means for brands – particularly those who work closely with influencers.
The figures reveal an increasing gender engagement gap within the automotive industry and a potentially huge marketing opportunity being missed.
Patrick Affleck will be responsible for furthering Fetch’s goal to attract digital economy brands whilst leading a team of 100 experts.
Thanks to “relentless” upward revisions in the internet category, UK marketing budgets have witnessed an overall growth rate. Here, experts share their views on the findings.
