Join senior media and creative planners, clients, media owners, data business and programmatic companies as they debate the role of the planner in an increasingly automated business.
ARCHIVE ▸ The Media Leader Staff
Experts from Bloomberg, Mindshare UK, Sky Media, Times Newspapers, Impact Radius, MC&C, Jaywing, Total Media and Primesight give their thoughts on what the latest IPA Bellwether results mean for the media industry.
UK marketers have revised their budgets up in Q1 2017, with significant growth recorded in internet and main media advertising categories.
Blackwood Seven, the media platform that uses artificial intelligence to make planning and buying decisions, has appointed Elliot Parkus as UK managing director.
Dom Blacklock will lead the data driven targeting strategy across the agency.
BARB, the body that measures UK TV audiences, has promoted its deputy research director, Joe Lewis, to head of insight.
TabMo, the programmatic mobile video specialists, has recruited Dan Read for the newly-created role of head of trading and platform sales.
February was another tough month for two of the UK’s commercial TV broadcasters with ITV and Channel 4 both suffering declines in revenue.
Global internet adspend will grow 13% to reach US$205bn this year, according to new forecasts from Zenith – with UK adspend set to surpass £17.5bn.
Bitposter has announced partnerships with out-of-home moving media owners Metropolis Digital Outdoor, Verifone Media and Sherbet Media.