A new Kantar Millward Brown study shows that brands with disruptive creativity at the heart of their business can use it as an “engine to fuel advantageous consumer perceptions”.
ARCHIVE ▸ The Media Leader Staff
The heat is on as London’s top media and creative agencies are hopping, skipping and jumping this month in a bid to be crowned London’s fittest agency – all in support of ActionAid.
Ascential said it intends to combine Warc with Cannes Lions’ The Work, to form a digital subscription product of scale.
While the daily newspaper market suffered, the Sunday market was up 2.7% between April and May.
Katy Clarkson takes on the new role of head of planning, while Martin Donnelly will join the team as head of non-broadcast.
Andy Pang, Snap’s international head of measurement, said the tool would add “another dimension” to the way brands can evaluate their impact on Snapchat.
In his new role Long will be responsible for leading Dare’s creative and design output across the agency’s portfolio, which includes brands such as BMW and Nike.
Ofcom’s report surveyed nearly 9,000 employees across 16 companies and focuses on three of the main radio broadcasters: the BBC, Bauer and Global.
Announcing a three-year deal to stream Premier League football, Amazon has broken the hold of Sky and BT. Here, experts explain the significance of the deal.
2,000+ major brands, media players and emerging disruptors will meet to reaffirm the role of marketing and innovation as the primary drivers of business at MAD//Fest London on 28-29 November, The Old Truman Brewery.
