Smartphones account for 82% of the time people spend visiting health/fitness sites and apps.
ARCHIVE ▸ The Media Leader Staff
It sits at the heart of the IPA’s new agenda, and if you believe the hype it is set to offer a ‘quantum shift’ in capability across many areas of the so-called connected ecosystem. Dr James Carney explains machine learning.
Time Inc. UK has promoted Jon Restall to the role of head of agency partnerships, it has been announced.
Williams will be responsible for a trading and investment portfolio that exceeds £1bn of billings a year in the UK on behalf clients that include Mars, Asda, Visa and Belle.
The paper, edited by Richard Oakley, will sit alongside the Irish edition of its sister paper, The Sunday Times, and replaces the international version currently in the market.
Revenue was down for all UK commercial broadcasters in May.
Globally, people will spend an average of 122 minutes a day accessing the internet on mobile devices.
40% of British adults now trust politicians more than the media, making it “extremely troubling” for news platforms to maintain credibility, says Trinity McQueen report.
Dino Myers-Lamptey, head of strategy at the7stars, responds to Comscore’s viewability development – and explains how we should advance the debate.
The advertising industry is thinking about viewability all wrong – and it’s time to reshuffle priorities, says Comscore’s CEO Gian Fulgoni