Execs from Mindshare, Google and Media iQ give their take on what the latest results mean for the industry.
ARCHIVE ▸ The Media Leader Staff
As WPP CEO Martin Sorrell stands down after 33 years, Julie Langley, Tracey Follows, Alex DeGroote and Bob Wootton offer their views on what adland will look like without him at the helm.
Hits Radio will be broadcast out of Manchester to the rest of the UK, offering a less London-centric alternative to the rest of the market.
Rising costs and the ongoing uncertainty that exists over the future direction of the UK economy in a post-Brexit world have led to caution and belt-tightening.
Forde will be responsible for leading UM’s growth plans to develop a future-facing media agency that meets the needs of its clients.
The antithesis of 90s lads’ mags, the aim of the new digital platform is to provide men in the UK with advice and inspiration making way for “the new masculinity”.
Sorrell, who has been CEO of the world’s largest advertising group for the last 33 years, said it is in the “best interests of the business” that he steps down now.
Snap has this week hired Facebook’s director of agency partnerships, Ed Couchman, as its new general manager for the UK – while promoting Claire Valoti.
Facebook CEO Mark Zuckerberg has answered questions from US Senators this week about data privacy practices in the wake of the Cambridge Analytica scandal. Here, experts share their views on what this means for adland.
Based in its London office, Manning will focus on international expansion for the Ascential company, and joins after a decade working for Ebiquity, where he was chief strategy officer.
