The findings show that on a 12 month rolling basis to March 2018, combined revenue increased by 5.4% to £371m.
ARCHIVE ▸ The Media Leader Staff
Research shows that people who read ’emotionally arousing’ content and then interacted with a video advert were 45% more likely to view the whole advert.
A new Kantar Millward Brown study shows that brands with disruptive creativity at the heart of their business can use it as an “engine to fuel advantageous consumer perceptions”.
The heat is on as London’s top media and creative agencies are hopping, skipping and jumping this month in a bid to be crowned London’s fittest agency – all in support of ActionAid.
Ascential said it intends to combine Warc with Cannes Lions’ The Work, to form a digital subscription product of scale.
While the daily newspaper market suffered, the Sunday market was up 2.7% between April and May.
Katy Clarkson takes on the new role of head of planning, while Martin Donnelly will join the team as head of non-broadcast.
Andy Pang, Snap’s international head of measurement, said the tool would add “another dimension” to the way brands can evaluate their impact on Snapchat.
In his new role Long will be responsible for leading Dare’s creative and design output across the agency’s portfolio, which includes brands such as BMW and Nike.
Ofcom’s report surveyed nearly 9,000 employees across 16 companies and focuses on three of the main radio broadcasters: the BBC, Bauer and Global.
